Sunday, May 24, 2020

Marketing Mix Of Starbucks Marketing - 1262 Words

The portion of Starbucks marketing is reflecting the social aspects of their customers, while the other portion is focused on rebranding of their locations. Starbuck s marketing mix (4P s) indicates the importance of this marketing tool as a way to ensure that the firm promotes the right product at the right place and with right pricing. 3.1.1 Product/Service The customers demand Starbucks to be innovative. Starbucks is focusing on the food side of the business. It would be very beneficial for the Starbucks to focus on their in-store items or baked goods. The test locations have already started to follow on this trend, and have provided positive feedback and results. Starbucks is continuing to innovate its product mix to capture the†¦show more content†¦A Starbucks Coffee Frappuccino is Starbucks coffee, milk and blended with ice. A Starbucks Cappuccino is similar to a latte but with more foam. Starbucks Mocha is an espresso, steamed milk and chocolate with whipped cream on top (Greenspan, 2015). Starbucks has expanded its product mix to keep up with the demand and satisfy more customer needs. Starbucks has been constantly introducing new product such as VIA flavored coffees. They also provide seasonal offerings such as smoked butterscotch latte, citrus green tea latte during spring, ginger bread latte during Christmas and many more varieties. 3.1.2 Price Starbucks follows a premium pricing strategy. This pricing strategy takes advantage of the behavioral pattern of people to purchase more expensive products on the basis of the perceived correlation between high price and high value. The company’s coffee products are more expensive than most competing products, such as McDonald’s Premium Roast. Through this pricing strategy, the company maintains its high-end specialty image (Greenspan, 2015). Starbucks is not only a high-priced coffee shop but it offers a combination of quality, authority, and relative value. Starbucks sets its prices on the basis of a simple idea: high value at moderate cost. When people feel that they are getting a good deal for their money, they are more likely to pay a higher cost. Quality is key.

Wednesday, May 13, 2020

Different Opinions about the Existence of God Free Essay Example, 1000 words

Another proof indicates that there is a moral argument that can be derived in justification of the existence of God. In fact, this moral argument focuses on proving the existence of God based on the moral laws, which are in form of commands. In fact, these moral commands are able to direct people to do the things they are expected to accomplish. Nevertheless, there are no commands without a commander, who is charged with the responsibility of commanding people to live morally. Therefore, this can be based on the idea of authoritative nature of morality, whereby commands are authoritative. In this case, authority goes beyond human authority, thereby giving rise to a need of a commander, who has the authority that transcends human authority. The existence of moral laws leads to the notion that illustrates that there is the existence of a greater being compared to any of the creations in the universeThe arguments face objections due to the arguments developed through scientific theorie s regarding the creation of the universe. Therefore, the scientists explain their ideas through the Big Bang theory that suggests that the universe was created by a cosmic explosion. We will write a custom essay sample on Different Opinions about the Existence of God or any topic specifically for you Only $17.96 $11.86/page In these groups, they get a chance of worshiping God; thus, there are numerous people with a conviction of God s existence. Therefore, the notion of Gods existence is real, and there are numerous factors support His existence. On the other hand, the scientists have to believe that their ideas are not adequate to foster understanding of non-existence of God.

Wednesday, May 6, 2020

The Dos and Donts of Essay Topics Fashion

The Do's and Don'ts of Essay Topics Fashion Essay Topics Fashion - the Story Each fashion essay has a particular structure, which ought to be preserved by the writer. The body of a style essay can help you to further explain what your paper is all about and provide proof to back up your thesis statement. In the event if you're new to write fashion essay papers and don't have any knowledge of it, we can assist you. You'll also understand what fashion is truly about when writing fashion essay papers. What You Should Do to Find Out About Essay Topics Fashion Before You're Left Behind The absolute most important facet is your wisdom and comprehension. If you can select the problem all on your own, it's possible to develop the issue of interest! You might need to narrow your topic down by focusing on a single aspect or one company or you could want to broaden the subject by including numerous businesses and many facets. Read the work thoroughly, take the assistance of your teache rs in clearing doubts or watch a movie edition of the work, which will enable you to grasp the nature of the story easily. The topics because you can see are numerous. Argumentative essay topics cover a wide selection of subjects, and can be quite persuasive if a top quality essay represents them. There are several essay topics that you are able to choose from. There are several interesting and challenging Shakespeare essay topics to pick from. Choose a topic that you're conversant with. One only needs to pick out a topic that is simple to work on. The topic also needs to be the one which provides the students sufficient to write on. Quite frequently, the very best topic is one which you truly care about, but you also will need to get well prepared to research it. When you intend to compose a style essay, it's important to make certain that you are speaking about the introduction of the fashion industry and its general development over recent years. There are several professional courses that are oriented to fashion field. It's possible for you to write on anything which range from changing trends in fashion to culture and style. There's also ethical fashion which can be defined as fashionable clothes that incorporate fair trade principles, which couldnot harm the surroundings. Today, designers feature pantsuits in virtually every collection, irrespective of season. Fashions in all things are continuously changing. At length, fashion certainly gives us a feeling of confidence and pride in our physical appearance. India is a land of varied culture and so various fashion trends are followed in various sections of the nation. On the flip side, such trends are thought to be set just in the pursuit of profits for large designer businesses. Trend of fashion is dependent upon place to place, people to people or according to the interest according to want. The Pain of Essay Topics Fashion To dwell in style with fashion is largely preferred by college going youngsters who are the major follower of style. This issue of style icons could be employed to explore a distinct impact a particular person has had on fashion. An individual who is well-dressed according to the newest fashion is looked upon by others. An individual who dresses up according to the newe st fashion and fashion is liked by everyone around. Characteristics of Essay Topics Fashion Words if stated the incorrect way can deviate from your idea, even if you didn't mean it that manner. One of the greatest ways to select your topic is to find one which you are in possession of a strong opinion about. Thus, look at working on a theme or a topic that is known to you and something which you're accustomed with. The theme of a movie might be worthless but they have to go to see it even should they must play truant from college. Essays are a standard portion of the life of students in virtually all levels of education. How to Write a Fashion Essay Writing an essay can be rather a challenging task especially once you do not understand what it is that you're writing about. Presenting The Research Paper Research papers have to be presented well to make the best effect. Recent events are frequently the topic of argumentative topics for college students. Introduction Fashion has gotten extremely important among the students.

Tuesday, May 5, 2020

13th USENIX Conference on Hot Topics in Operating Systems

Question: Describe about the 13th USENIX Conference on Hot Topics in Operating Systems? Answer: In the question there is a link provided of an article. and the article consist the information about the 5 ways the windows beats the iOS. But after reading the article iam disagree with the article. The two points due to which iam disagree with the article are as follows-: Navigating the Windows 8 touch interface involves a steep learning curve. The first point on which iam disagree is that one side in the article it is mentioned that now a days more peoples are using the windows 8 operating system. as this operating system is inbuilt in the tablets, it is so much in demand, but on the other side same in the article it is mentioning that the use of windows 8 is not easy than the ios. So iam disagree with the point mentioned on the above. iOS doesnt let you create fully accessible, eminently manageable files. The second point on which iam disagree is that ios doesnot help us in creating completely accessible files and properly management of those files. As we all know that the ios operating system is used in Apple. And the ios system properly creates and manages the file system. so according to me iam not agree with the above mentioned sentence that I extract from the link provided of the article. Two areas that will not cause problem to the organization server are as follows-: Unix Security model may be too primitive. As the article shows that the security model of the unix is totally based on the ACL concepts means Access Control Lists. Instead of providing the facility of user ID and Password to all user it is centrally administered. Unless it is primitive but it increases the security of the system. and now a days the new innovation takes place in the security model of the unix that all the user within the organization are authenticated by a valid user ID and Password and owner of particular system decides who can view and access the file. so there is no problem to use unix in the organization web server as it doesnot cause any problem related to security matters. Unix Supports for GUI is Weak. As in the article it is mentioned that the GUI support of unix system is weak. It doesnt mean that the unix system doesnot prvide graphical effect to the system. unix system follow the long route to access any feature within the sytem. But it doesnot create problem for organization server. As we all know that GUI (Graphical User Interface) helps in understanding the system features easily and provide flexibility while using the system by user.3) As in the question it is mentioned to develop the operating system for the organization in order to run the application related to stock market for buying and selling of stock. And it is asked in the question about the best scheduling activities for the operating system that helps the system in order to process more than one process at a time received from different sources. So, In order to develop the multitasking operating system for the new application real time scheduling activity will be best. Because multitasking is a method where at a time various tasks arrive at the system for processing. In this one task dont wait for other in order to start processing until the first process completed. According to the application which operates on multitasking operating system, real time scheduling will be best. Because as in the question it is mentioned that the buying and selling of shares application works on the operating system which needs the fast processing towards the system without waiting a lot or in other words we can say that without waiting for their turn.Real time processing methods deal with input request very fastly without further delay. As the input request came in the system fast processing takes place within the system and immediately the output generates from the system. this is the basic concepts of real time processing. The reason to use the real time scheduling in multitasking operating system are as follows-: 1) Increased Performance rate-: Real time system helps in increasing the performance rate of the system as it process more processes within the short period. In this way, it helps in increasing the performance rate of the system. 2) Fast processing without delay-: Real time system performs processing of the process very fast without waiting for their turn. So it helps in stopping delay within the system while processing the data. References Bailey, K., Ceze, L., Gribble, S. D., Levy, H. M. (2011, May). Operating system implications of fast, cheap, non-volatile memory. In Proceedings of the 13th USENIX conference on Hot topics in operating systems (pp. 2-2). USENIX Association. Bravo-Lillo, C., Cranor, L. F., Downs, J., Komanduri, S., Schechter, S., Sleeper, M. (2012, October). Operating system framed in case of mistaken identity. In ACM CCS (Vol. 12). Dixon, C., Mahajan, R., Agarwal, S., Brush, A. B., Lee, B., Saroiu, S., Bahl, P. (2012, April). An Operating System for the Home. In NSDI (Vol. 12, pp. 337-352). McKusick, M. K., Neville-Neil, G. V., Watson, R. N. (2014). The design and implementation of the FreeBSD operating system. Pearson Education. Rossbach, C. J., Currey, J., Silberstein, M., Ray, B., Witchel, E. (2011, October). PTask: operating system abstractions to manage GPUs as compute devices. In Proceedings of the Twenty-Third ACM Symposium on Operating Systems Principles (pp. 233-248). ACM. Soares, L., Stumm, M. (2014). S. Patent No. 8,701,122. Washington, DC: U.S. Patent and Trademark Office. Silberschatz, A., Galvin, P. B., Gagne, G. (2013). Operating system concepts (Vol. 8). Wiley. Van Scoyoc, A. (2014). Restoring Sanctuary: A New Operating System for Trauma-Informed Systems of Care, by SL Bloom and B. Farragher: (2013). New York, NY: Oxford University Press, 314 pp. Journal of Trauma Dissociation, 15(2), 243-244.

Sunday, March 8, 2020

buy custom Global Wine War essay

buy custom Global Wine War essay The issues affecting the wine industry included the resource differences between wine producing countries of the Old World in comparison to the New World wine producers such as the US and Australia. Previously established sales volumes were affected by inefficiencies in distribution and marketing, as well as changes in wine tastes and preferences. The value chain of wine in the old world consisted of small-scale producers of grapes who sold to vintners. The vintners produced and sold the wine in bulk to merchant negociants that were in charge of blending and mass distribution. Such a long value chain drove the price of wine to unusually high levels, thus reducing its marketability. In order to prevent the problem, the governments and wine producers in these countries should merge their capacity for producing grapes and processing their wine. It could be achieved by formation of cooperatives for harvesting grapes and producing wine in order to reduce the losses resulting from the many intermediaries involved in the trade. Such producer cooperatives would be able to develop economies of scale in their production, thus providing the wine in the market at lower prices than individual producers do. It would enable wineries to reconcile growing grapes with the production of wine. It would also encourage producers to improve the quality of their grapes by reducing of quantity or using high quality seeds for their vines. It would also increase the ability of the producers to handle exports through reduction in packaging and other costs such as transportation (Foster Spencer, 2002). Reduction of Government Regulation Another strategy that would enable the wine producers to capture the mass market is the reduction of regulation in the market. Government regulations on aspects such as assignment of vintage quality level were meant to ensure the quality of wine. These measures also increased the entry barriers in the market. The variation in wine segments in the market resulted in highly differentiated categories of products with little movement across the segments. This made it difficult for the wine makers to progress in their production from one category to another. Despite the rigidity of these measures and the uniqueness developed for the different wines from different parts, the measures did not ensure quality, and thus it would be beneficial for the market if the regulations were made less stringent. The reduction in regulations for the wine producers would enable the different producers to access the market with their products. It would also reduce the barriers to entry in the market, thus enabling the production of wine at lower production costs. It would enable the wine producers to experiment with new processes and grape growing techniques. Allowing the wine producers to use specialized methods and equipment such as irrigation would boost the production of grapes. It enables the production of large quantities in order to enjoy economies of scale. It also reduces the cost of production and losses resulting from spoilage or poor weather conditions. These factors would enable the production of wine in a more conducive environment, thus increasing productivity and lowering the overall costs to the producers. Reduction of regulations would also allow the application of processes and techniques of viniculture such as night harvesting and strategic pruning. It would also reduce the variations in vintage quality as the producers could be able to guarantee relatively steady quality in their grapes. Branding and Marketing The increase in consumers with unsophisticated tastes and the reduction of experienced connoisseurs forced wine producers to shift their focus. The traditional wine producers should respond to this trend by producing wines that are attractive to consumers unaccustomed to wine. It would enable them to market to the larger segments that do not have much experience with wine. Mass appeal of wine in the market would enable producers to increase their market penetration and acceptace, thus improving sales. It would also be beneficial in reducing the negative effects of reduced market for specialty wines. Growth in the new markets such as Argentina, China, Japan, and Taiwan provided new market opportunities for wine producing countries. The new opportunities in these markets, however, would be of great benefit to those wineries that produce wines with a mass appeal. Many wine importing countries have also increased their consumption (Vrontis, Thrassou, Czinkota, 2011). Thus, wine producer s should target them in their production in order to ensure their growth. The wine producers should focus on the competition emanating from other drinks such as beer and liquor. The threat posed by these competitors is significant, and the wine producers and marketers should come up with strategies that address the norms and perceptions of consumers. It would be essential in convincing consumers of other beverages to consume more wine. Marketing strategies should address to the shifts in the market demand. Marketing for the wine should be differentiated depending on the target countries in order to ensure that the strategies respond to the culture, trends and demographics of the country. It would increase the effectiveness of the marketing strategies and enable the wine producers to improve their sales. Proper identification of wine varieties in ways that are easy for consumers to identify and relate is also necessary in increasing the efficiency of marketing. Despite the changes in tastes and preferences, the demand for premium wine has been on the rise a nd the wine producers should consider this fact in their marketing strategies. The consumption of premium wines has been on the rise, and, thus, the market should respond by producing more wine and marketing it with an emphasis on quality differentiation. Selling quality, as opposed to price competitiveness, would be an essential strategy in ensuring the survival of the wine producers because of the cyclical nature of the wine market. The marketers should move their strategies in relation to changes in trends in the market (Draskovic et al., 2011). Issues such as health benefits, laws on drinking, and the differences in preferences for white and red wines should also be considered in the production and marketing decisions. The preferences of consumers in relation to grape varieties also need to be considered in the marketing strategies implemented by wine marketers. Branding strategies are essential in enabling the marketing of different products. Producers in old wine producing countries should have a branding strategy that enables them to reach the target markets. Because of the large number of producers for wines such as Bordeaux, few of them could support adequate brand strategies in order to market their products. The success of government-supported classifications for branding was limited because of low consumer confidence resulting from the little brand awareness. The complexity of government brand strategies resulted in the low level of consumer confidence, as well as a reduction of consumer confidence in the standards as assurances of quality. Therefore, individual wine makers should brand their wine adequately in order to create consumer confidence and improve their prospects (Draskovic et al, 2011). Government classification schemes are intricate and require knowledge about reputation, vintage, and regions, which was previously hard t o find. Advantages and Disadvantages of the Strategies Formation of Cooperatives Advantages of cooperative formation. The strategy of different producers cooperating in order to pool their production would be beneficial in enabling wine producers to reduce their operating costs. It would also reduce the loss of value for producers in the value chain. It is due to the fact that these producers will have the capacity to process their wine without the use of intermediaries. Control over quality would also be increased because of the involvement of the wine producer in all aspects of the production and distribution chain. Collection of grapes for processing by a large cooperative would result in economies of scale in the operational processes. It would also increase the bargaining power of the producers in the market, thus enabling them to get better pay for their work (Foster Spencer, 2002). It would also increase the efficiency of the wine producers in exporting their produce. Disadvantages of Cooperatives Formation. The main disadvantage of forming cooperatives for grape farmers would be the reduction of autonomy of the individual producers. it would result in the mass production of wine, thus removing the aspect of wine character or uniqueness based on origin of vines. It might reduce the variability in vintages from different vineyards, thus reducing the variety available to consumers. It would also result in standardization of wines produced, thus removing the uniqueness of different wines because of the use of similar varieties of grape seeds in the vineyards. Reduction of Government Regulation Advantage of government regulation reduction. Reducing government regulation in the market would benefit the industry by removing entry barriers. Reducing government regulation would also enable wine producers to use innovative methods of producing wine or growing grapes in order to improve vineyard productivity. Wine producers in the Old World countries would also be able to use innovative methods of producing wine, managing vineyards and other equipment in order to ensure the quality of wine. These measures would result in high quality grapes and wine, as well as reduction in the variability of vintages. Such strategy would ensure that supply is always high, and the standard of wine produced can be guaranteed. Disadvantages of government regulation reduction. One of the disadvantages of reducing government regulation is the reduction of variability in vintages. It, according to the critics, would result in reduction in the varieties of wine and, thus, its spontaneity. Other methods used for increasing the productivity of grapes and vineyards would also result in reduced differentiation across the different types of wines. It is because of usage of similar technology and processes in the production of wine across the different countries. It would result in few noticeable differences in wine produced in the Old World wine producing countries and the New World wine producing countries. Mass Marketing and Branding Strategies Advantages of mass marketing and branding strategies. The use of modern branding and marketing strategies by wine producers would result in increased revenues for the wine producers and their ability to reach the markets. Producing what consumers want would result in the company being able to survive in the market despite the cycles in consumer preferences and demands. Focusing on competition in the market would also be beneficial to the wine industry by convincing consumers to purchase wine. Proper identification and branding of wines also increases consumer confidence because of the control provided by the producers in relation to the quality of wine. As well, it enables the producers to guarantee the quality of their wine, thus improving sales and market share (Vrontis, Thrassou, Czinkota, 2011). Implementing marketing strategies in line with trends in the market would be beneficial in enabling the Old World wine producers to survive in the market. Disadvantages of mass marketing and branding strategies. Mass marketing of wine and its branding have the potential to produce the effect of losing some niche markets. High-end premium wines are preferred because of their rarity and difficulty of locating. Branding and mass marketing would increase their availability, thus reducing their luxury value. Mass marketing and use of grape variety in branding may result in reducing the significance of the region of origin in the naming of wine (Foster Spencer, 2002). Consequently, it may reduce the value of the wine, especially in the domestic markets. Buy custom Global Wine War essay

Thursday, February 20, 2020

Living Conditions in Kenya Essay Example | Topics and Well Written Essays - 1750 words

Living Conditions in Kenya - Essay Example Social justice theory on the other hand develops the principles that govern the social order of a society. Social Justice refers to the ability that people have, for purposes of realizing their potentials, within the society in which they live (Clayton and Williams, 2004). On this basis, there is a need of establishing institutions that would help the society to lead a better and fulfilling life. The principles established by the theory of social justice are, personal and political liberties, equal opportunities, etc. This paper argues that the living conditions in Kenya are poor, and majority of people are unable to get better services because of inefficiency in the manner in which the national government distributes resources to the grassroots level. Before December 2007, Kenya was categorized as one of the success stories in Africa. This is because the country was experiencing a fledging democracy, and an unprecedented economic growth, which was characterized by a booming tourism industry (Williams, 2012). It is important to understand that the population of the country is approximated at 35.5 million people, with approximately 10 million people living in the urban areas (Oppong and Oppong, 2012). The capital city is in Nairobi, with over three million people residing in it. The 2007 elections in Kenya culminated into an electoral violence that was so severe and deadly. This violence shocked the entire world, and this is because Kenya has been regarded as a symbol of peace and stability within a region that was infested with civil wars and armed conflicts. Kenya faces a series of problems, such as corruption, HIV/AIDS, higher standards of living, poverty, malnutrition and hunger, a poor health sector, tribalism, and poor leader ship and governance (Oppong and Oppong, 2012). These mentioned problems are the main causes that make the living conditions in Kenya to be poor and substandard. For instance, it is